Overview

WA Blast sends one WhatsApp campaign to many selected contacts using a message template approved by Meta. Teams can use it for announcements, notifications, marketing communication, and structured customer follow-up.

How a broadcast is assembled

• Template defines the approved message structure and content.
• Audience defines which contacts are eligible to receive it.
• Broadcast combines the template, audience, and delivery configuration.
• Statistics shows delivery results and recipient-level information after sending.

Recommended workflow

1. Create or select an audience using criteria that match the campaign objective, then review its preview.
2. Select an approved template or submit a new template to Meta early enough for approval.
3. Create the broadcast, configure its details, and verify the message preview.
4. Confirm the intended audience, template variables, and final content before sending.
5. Monitor the campaign from the Broadcast Dashboard and review broadcast statistics after delivery begins.

Before you send

Check that recipients belong to the intended segment and that contact data is current. Verify every template variable in the preview, especially personalized values. A broadcast can reach many people at once, so audience and content review should be treated as a required approval step.

Measuring results

Use summary statistics to understand overall delivery and the recipient table to investigate individual outcomes. Compare results against the campaign's objective rather than evaluating delivery volume alone.